Strategic Brand Consulting
ILC: Building a cross-cutting strategic purpose for the ILC Group
Strengthening an empathetic brand with common, actionable goals focused on a more human brand experience.
Case Studies
Case studies and projects developed by BBK Group.
Experience Strategy & Design
Walmart: Innovating in Service Experience
Analysis of the Employee Experience at Walmart Chile, which identified key drivers of employee retention and led to the design of an experience model validated through testing.
Strategic Brand Consulting
Caja Los Andes: Transformation Through Omnichannel Experience
Redesign of Caja Los Andes' customer experience model, integrating physical and digital channels to offer agile, accessible, and satisfactory service.
Strategic Brand Consulting
RedSalud: The Brand Creation Process with BBK Group
New brand, Brand Essence, to integrate various networks of health and dental centers scattered throughout the country.
Brand Design & Branding
EFE Visual Identity: Connecting Chile on Every Line
Unifying EFE's visual identity to build a coherent, recognizable, and approachable brand, improving the user experience across the entire rail system.
Experience Strategy & Design
AFP Habitat: Affiliate Experience in Pension Funds: Innovation and the Future
BBK Group helped AFP Habitat improve the affiliate experience with an innovative approach based on Behavioral Economics and digitalization.
Strategic Brand Consulting
CChC: Enhancing Industry Associations Through User Experience Design
Development of a new industry association experience, introducing new forms of participation and the integration of digital tools.
Advertising & Content
Brand Development: Aguas Andinas BioCiudad Case
Creation of the BioCity brand, strengthening citizen trust and positioning a sustainable solution to the water crisis.
Strategic Brand Consulting
Madeco by Nexans: Redesigning Its B2B Sales Strategy
With the support of BBK Group, Madeco by Nexans redesigned its B2B sales strategy, boosting demand and optimizing its commercial structure.
Strategic Brand Consulting
Exeed Chile: Brand Strategy: The Success of Exeed Chile
Brand development and digital strategy for Exeed’s entry into the Chilean market, with the goal of positioning the brand as a benchmark for quality and sophistication.
Experience Strategy & Design
Imicar: How to improve the customer experience map
Discover how Imicar optimized its customer experience map to differentiate itself in a highly competitive B2B market.
Strategic Brand Consulting
Sodimac and Its New Corporate Identity with BBK Group
Development of an omnichannel visual identity for Sodimac.