In an increasingly competitive and constantly evolving market, standing out is never accidental—it is the result of a clear vision, strategic decisions, and consistent execution. At BBK, our purpose has always been to drive brand growth through strategic creativity, integrating analysis, design, and experience to deliver measurable and relevant results.

Over the past few weeks, we have received three key recognitions that not only validate our work, but also reflect the real impact we generate across the industry. These milestones reinforce our position as one of the strongest strategic partners for brands in Chile and the region.

1. Among the Top 10 Most Valued Advertising Agencies in Chile

The Chilean Marketing Barometer 2025—a joint initiative by ANDA and GfK—is one of the most relevant studies for understanding how brands perceive their strategic partners. The study evaluates trust, relationship quality, and the value agencies bring to business growth.

In this edition, BBK was recognized among the Top 10 highest-rated advertising agencies nationwide. This achievement reflects not only our commitment to excellence, but also our ability to listen, adapt, and deliver solutions that have a tangible impact on brand growth.

For us, being part of this ranking is more than a source of pride—it confirms that our collaborative working model, grounded in a deep understanding of each client, is a true competitive advantage in a landscape where trust and results go hand in hand.

A year of recognition for BBK: ranked among Chile’s 10 most valued agencies.

2. “Total Brands”: A Study That Sets the Standard

The second recognition marks a major milestone in our research and strategy practice. Total Brands, a study developed internally by BBK, was selected as one of the reference studies in Chilean marketing.

This research analyzes more than 150 brands across 30 categories, with 40,000 evaluations, offering a multifactorial perspective that covers key dimensions such as value proposition, customer experience, identity, and purpose.

What makes Total Brands especially relevant is that it doesn’t stop at measurement—it provides a strategic framework for action, helping brands identify their differentiation in saturated and constantly changing markets.

In a context where competition is no longer just for market share, but for mindshare and emotional connection, studies like this become essential tools for building authentic and lasting relationships with consumers.

3. Recognized Creative Leadership: José Vallejos

The third recognition is individual, but it reflects the collective spirit of BBK. José Vallejos, Partner and Branding Director, was named among the most outstanding design professionals in the country.

His vision and leadership have been instrumental in consolidating a branding approach that combines aesthetics, functionality, and purpose—always aligned with business strategy. This recognition is also a tribute to our design team and their ability to transform concepts into coherent and memorable brand experiences.

More Than Awards: Signals of Direction

At BBK, we see these recognitions as indicators—not final goals. They validate that our path—rooted in strategy, creativity, and collaboration—remains relevant and effective.

In an environment where technological, social, and consumer changes demand fast and consistent responses, we believe the true value of an agency lies in its ability to anticipate, bring clarity, and execute with excellence.

That’s why we continue to invest in a model that combines deep analysis, transformative creativity, and flawless execution, enabling every brand we work with not only to adapt, but to lead within its category. Explore our success cases.

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These three milestones reflect a shared vision: being a strategic partner capable of turning challenges into opportunities. We thank the brands that trust us, our team for their commitment and talent, and the industry for recognizing our contribution.

At BBK, we continue working so that more brands in Chile and Latin America find in us a partner capable of turning ideas into results—and purpose into impact.