BBK Group
Integrated value proposition.
Our Expertise
(01)
Strategic Brand Consulting
We define and activate strategies that enhance brand value. Through research, analysis and co-creation, we generate meaningful and sustainable value propositions over time.
(02)
Brand Design & Branding
We create visual identities that make brand strategy tangible, expressing their essence with coherence, flexibility and purpose. From concept to implementation, every design decision becomes a tool to build recognition, differentiation and emotional connection with audiences.
(03)
Experience Strategy & Design
We create experiences that inspire, connect and transform. We integrate strategy, research, design and culture to build living, coherent, people-centered brands—where every interaction becomes a value-generating opportunity.
(04)
Advertising & Content
We conceptualize, create and develop integrated creative campaigns from the ground up.
As digital natives, we think in big ideas that help our clients achieve their business goals.
(05)
Architecture & Spatial Design
We create spaces that materialize brand identity and purpose.From conceptualization to implementation, we design environments that communicate, inspire and enhance people’s experiences. Each project seeks coherence between brand strategy, emotions and user behavior—integrating design, functionality and well-being.
Cases
Concrete business results and value leaps across different categories.
ILC: Building a cross-cutting strategic purpose for the ILC Group
Strengthening an empathetic brand with common, actionable goals focused on a more human brand experience.
Walmart: Innovating in Service Experience
Diagnosis of the Experience at Walmart Chile, allowing the identification of key drivers of retention and the design of an experience model validated through testing.
Caja Los Andes: Omnichannel Experience Transformation
Redesign of the Caja Los Andes experience model, integrating physical and digital channels to offer agile, accessible and satisfactory services.
EFE: Visual Identity — Connecting Chile Across Every Line
Unifying EFE's visual identity to build a coherent, recognizable and approachable brand, improving the user experience throughout the railway system.
Aguas Andinas: Brand Development — BioCiudad Case
Creation of the BioCity brand, strengthening citizen trust and positioning a sustainable solution to the water crisis.
RedSalud: Brand Creation Process with BBK Group
New brand, Brand Essence, to integrate various networks of health and dental centers scattered throughout the country.
BBK Group Leadership Team
80 professionals with diverse skills and capabilities.
José Vallejos
Director
Brand Strategy & Design
jose@bbkgroup.com
Federico Montes
Director
Strategic Brand Consulting
federico@bbkgroup.com
Isidora González
Director
CX & Service Design
isidora.gonzalez@bbkgroup.com
Magdalena Del Solar
Director
Architecture & Spatial Design
magdalena.delsolar@bbkgroup.com
Magdalena Toro
Director
Brand & Consumer Studies
magdalena.toro@bbkone.com
Felipe Sánchez
Director
Advertising & Content
felipe.sanchez@bbkone.com
Jesús Hurtado
Chief Creative Officer
Advertising & Content
jesus.hurtado@bbkone.com