Different Consulting

BBK Group: The only creative consulting firm that combines strategy, experience, branding, design and creativity to drive tangible business results.

BBK Group

Integrated value proposition.

Our Expertise

(01)

Strategic Brand Consulting

We define and activate strategies that enhance brand value. Through research, analysis and co-creation, we generate meaningful and sustainable value propositions over time.

(02)

Brand Design & Branding

We create visual identities that make brand strategy tangible, expressing their essence with coherence, flexibility and purpose. From concept to implementation, every design decision becomes a tool to build recognition, differentiation and emotional connection with audiences.

(03)

Experience Strategy & Design

We create experiences that inspire, connect and transform. We integrate strategy, research, design and culture to build living, coherent, people-centered brands—where every interaction becomes a value-generating opportunity.

(04)

Advertising & Content

We conceptualize, create and develop integrated creative campaigns from the ground up.
As digital natives, we think in big ideas that help our clients achieve their business goals.

(05)

Architecture & Spatial Design

We create spaces that materialize brand identity and purpose.From conceptualization to implementation, we design environments that communicate, inspire and enhance people’s experiences. Each project seeks coherence between brand strategy, emotions and user behavior—integrating design, functionality and well-being.

Cases

Concrete business results and value leaps across different categories.

Strategic Brand Consulting

ILC: Building a cross-cutting strategic purpose for the ILC Group

Strengthening an empathetic brand with common, actionable goals focused on a more human brand experience.

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Brand Design & Branding

Walmart: Innovating in Service Experience

Diagnosis of the Experience at Walmart Chile, allowing the identification of key drivers of retention and the design of an experience model validated through testing.

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Experience Strategy & Design

Caja Los Andes: Omnichannel Experience Transformation

Redesign of the Caja Los Andes experience model, integrating physical and digital channels to offer agile, accessible and satisfactory services.

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Experience Strategy & Design

EFE: Visual Identity — Connecting Chile Across Every Line

Unifying EFE's visual identity to build a coherent, recognizable and approachable brand, improving the user experience throughout the railway system.

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Brand Design & Branding

Aguas Andinas: Brand Development — BioCiudad Case

Creation of the BioCity brand, strengthening citizen trust and positioning a sustainable solution to the water crisis.

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Brand Design & Branding

RedSalud: Brand Creation Process with BBK Group

New brand, Brand Essence, to integrate various networks of health and dental centers scattered throughout the country.

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Client testimonials

Client perspectives highlighting our closeness and excellence.

ILC Case

Paula Daza

Former President RedSalud


“I find this work tremendously positive because it allows us, in such a difficult and urgent moment, to pause and reflect on the purpose that ILC—and all ILC companies—must have. From that perspective, we can build together and lead on issues that are so important at a national level.”

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Caja los Andes Case

Nelson Rojas

Former General Manager Caja Los Andes


“The greatest strength of the BBK Group team is their top-level professionalism and strong commitment. We’ve built a win-win relationship—our clients and members benefit, and so do we as an organization. Their personal approach also stands out: they integrate positively and avoid generating resistance.”

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Former General Manager EXEED & CHERY Chile

Hugo Castro

General Manager at EXEED & CHERY Chile


“We had a very good year. Achieving this required not only strong products, but also long-term planning and consistent brand-building processes—so consumers could trust CHERY.”

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General Manager ILC

Pablo González

General Manager ILC


“Looking back at what we’ve been doing for the past 8 or 9 years, we needed a moment like this to put everything on the table, organize it, process it, and ensure we were all aligned. It’s been a very good moment: we’ve accomplished a lot, developed a solid strategy, and implemented committees. This time, the reflection translated into concrete materials and insights—not just ideas.”

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BBK Group Leadership Team

80 professionals with diverse skills and capabilities.

José Vallejos

Director
Brand Strategy & Design

Federico Montes

Director
Strategic Brand Consulting

Isidora González

Director
CX & Service Design

Magdalena Del Solar

Director
Architecture & Spatial Design

Magdalena Toro

Director
Brand & Consumer Studies

Felipe Sánchez

Director
Advertising & Content

Jesús Hurtado

Chief Creative Officer
Advertising & Content

We deliver tailor-made strategic solutions, ensuring every action aligns with your company’s vision and business goals.