At BBK Group, we answer all questions about our processes and services

Our holistic and strategic perspective.

At BBK, we don’t treat the brand as an end in itself, but as a tool to generate business value. We integrate strategy, creativity, experience, and execution, working closely and collaboratively with our clients.
We don’t offer standard solutions: we build processes, define criteria, and design brands capable of adapting, growing, and remaining relevant over time.

Because it’s not just about design—it’s about thinking strategically about the brand as a business asset.

While traditional branding usually focuses on the visual layer, our consulting approach addresses the brand through its purpose, architecture, narrative, and experience. We aim for every strategic decision to have real impact on positioning, internal culture, and relationships with people.

For organizations looking to go beyond the functional and build brands with a future-oriented vision.

We work with companies that need to:

• Clarify their positioning
• Organize their brand portfolio
• Navigate growth, transformation, or cultural change processes
• Differentiate authentically in competitive markets

Because it ensures loyalty, drives growth, and enhances brand perception, generating a positive impact on business results. It is a key factor in brand differentiation.

We combine research, innovation, and strategic design to deliver tailored solutions adapted to each client’s unique needs—solutions that generate real and measurable impact.

All industries can benefit, but retail, healthcare, technology, and financial services stand out, where customer satisfaction is critical.

We use digital tools, automation, and data analysis to enhance every touchpoint and ensure a seamless experience.

Yes. Customer experience encompasses all interactions with a brand, while UX focuses specifically on interactions with digital products.

Each project translates the brand’s DNA into physical elements such as materials, lighting, circulation, and atmosphere.

Yes. We optimize circulation, display, and interaction to improve user experience and business performance.

Both. We design new spaces and transform existing environments to align them with brand strategy.

Yes. We integrate design, architecture, and execution, coordinating technical teams to ensure coherence and quality throughout the process.

These studies reveal how your brand is perceived versus competitors, which attributes differentiate it, and how aligned the actual image is with the desired one. They also help establish KPIs for continuous tracking to improve branding and communication.

This method reveals the deep structure of associations and meanings people attach to a concept, category, or brand. It uncovers hidden perceptions that influence decisions and emotions—often beyond rational responses.

Ideally before a major launch or investment. Testing measures acceptance, understanding, purchase intent, and improvement opportunities—reducing risk and ensuring alignment with target audience expectations.

Mystery shopper programs accurately assess real service quality and compliance with standards at touchpoints. Advertising testing evaluates communication effectiveness: recall, understanding, appeal, brand association, and influence on purchase intent.

We combine research, data, and strategy to understand audience behavior and motivations. Based on that, we develop creative concepts that build emotional connection, brand value, and drive action.

We create platform-specific content: branded content, short-form video, live streaming, animated pieces, editorial content, and AI-optimized formats—all focused on relevance, quality, and purpose.

Yes. We design, plan, and manage social media ecosystems by integrating creativity, data, and innovation. This includes editorial calendars, content creation, community management, continuous optimization, and performance reporting.

It enables measurable results, optimized investment, and business growth. Through conversion-driven campaigns, remarketing, and always-on content, we turn digital presence into sales, leads, and real opportunities.