Culture

Strategy and design for visionary brands

We transform identity into authentic experiences, aligning purpose and creativity so your brand connects today and leads tomorrow.

Our Manifesto

We deliver tailored strategic solutions, ensuring every action aligns with your company’s vision and objectives.

History

BBK was founded in 2011 under the name Brandbook, as a consulting firm specialized in brand strategy and visual identity.

In our early days, a team of 30 set out to offer a local alternative to major international consultancies, with a deeply strategic perspective and a focus on building purpose-driven brands.

Evolution Over Time

Over time, this vision expanded. From our branding expertise, new areas emerged that strengthened our integrated offering: Advertising, Experience Design in Physical Spaces, Service Design and later Business Consulting. Each discipline was created to address a shared challenge: supporting brands across every point where value is created.

Change & Evolution

In 2019, Brandbook evolved into BBK—a transformation that reflects our expansion and the integration of all services under one strategic vision: creating brands that impact both businesses and people.

Today, with presence in Chile, Mexico and Peru, BBK continues driving brand transformation across Latin America through a collaborative, strategic and creative culture that connects business, design and experience.

Beliefs

Our culture is born from what we believe.

These beliefs drive us. They shape how we work and how we relate both inside and outside BBK. They are not words, but ways of doing: thinking as a team, connecting with people and seeking real impact through creativity and strategy.

Capabilities and Expertise

Different, together and bold

We believe in integrating capabilities and knowledge to tackle today’s and tomorrow’s complex challenges.

Business Transformation

Always connected

We believe in empathy with people and the environment, and in staying ahead through technology to transform businesses.

Excellence in Execution

Driven to break the mold

We believe in excellence grounded in creativity.

Value Creation

Motivated by impact

We create value internally and externally—economically, socially and publicly.

Wellbeing and Happiness

We take care of each other

We believe in wellbeing and happiness at work and in life to achieve our goals.

Our Pillars

At BBK, we believe culture is sustained through actions, not just words.

That’s why our pillars define how we act: collaborating to create, empathizing to understand, demanding excellence, keeping motivation alive and caring for everyone who is part of this team.

  • Collaboration
  • Empathy
  • Excellence
  • Motivation
  • Wellbeing

We Are BBK Group

Being BBK means being part of a community that thinks, creates and transforms through genuine collaboration.

A place where ideas are heard, differences add value and talent grows together. What drives us is creating real impact through strategy, creativity and work done right.

Ser BBK es formar parte de una comunidad que piensa, crea y transforma desde la colaboración genuina. Es un lugar donde las ideas se escuchan, las diferencias suman y el talento crece acompañado. Aquí lo que nos mueve es construir impacto real desde la estrategia, la creatividad y el trabajo bien hecho.

Advertising & Content

María Fernanda Reyes

Account Supervisor
Advertising & Content

What does being part of BBK mean to you?

For me, being part of BBK means belonging to a place where every day I have the opportunity to work with talented and committed people.

Advertising & Content

Danna Carvajal

Account Supervisor
Bid Project Leader
Advertising & Content

What inspires you about working at BBK?

It inspires me to know that every project is an opportunity to learn, contribute, and create great things.

Brand Strategy Consulting

Silvana Jadue

Project Director
Brand Strategy Consulting

¿What makes BBK special to you?

Without a doubt, it’s their professional and human team — for me, the latter comes above all else. Working with good people who believe in collaborative, high-level work.

Advertising & Content

Sebastian Miranda

Digital Director
Advertising & Content

What inspires you about working at BBK?

My team, because it’s incredibly rewarding to see them grow, face new challenges, and overcome them, coming out stronger and more experienced.

Experience Strategy & Design

María Paz Ortíz

Junior Project Director

What does it mean to you to be part of BBK?

For me, being part of BBK means working in a multidisciplinary environment where we create creative solutions that truly impact people’s lives

Experience Strategy & Design

Simon Castro

Senior Project Director

What makes BBK special for you?

That we have a cross-industry perspective, focused on improving the experience of thousands of customers.

BBK Group Leadership Team

80 professionals with diverse skills and capabilities.

José Vallejos

Director
Brand Strategy & Design

Federico Montes

Director
Strategic Brand Consulting

Isidora González

Director
CX & Service Design

Magdalena Del Solar

Director
Architecture & Spatial Design

Magdalena Toro

Director
Brand & Consumer Studies

Felipe Sánchez

Director
Advertising & Content

Jesús Hurtado

Chief Creative Officer
Advertising & Content

Gatherings

At BBK, we love to celebrate, share and connect.

Every gathering is a moment to pause, connect with one another, enjoy the moment, and keep building—together—who we are. Because our culture is also lived in those moments where creativity, laughter and complicity come together.