Brand Essence:

BBK Group defined the brand’s purpose, attributes, personality, beliefs, and positioning, consolidating Exeed as a true premium alternative. Core values such as elegance, innovation, and trust were emphasized to challenge preconceived notions associated with the brand’s Chinese origin.

Brand Experience:

A consistent brand experience was designed across all touchpoints—from advertising to dealerships—ensuring every interaction reinforced Exeed’s values of luxury and technology. This included training sales teams, designing showrooms with a minimalist and elegant aesthetic, and ensuring test drives reflected the level of performance and comfort expected by premium-segment consumers.

Integrated Launch Plan.

To bring the brand strategy to life, BBK Group executed a comprehensive launch plan:

• Social Media: Building anticipation and generating interest in Exeed as an innovative and exclusive brand. High-quality visual content was used to highlight elegant design and advanced technology integrated into its SUV lineup.
• Specialized Press: Presentation of models, features, and pricing, achieving coverage in leading automotive media such as Autocosmos, Emol, and MT Motores. This ensured visibility among enthusiasts and potential buyers.
• Mass and Digital Campaign: Deployment of advertising across TV, print, and digital platforms to reach a broad audience and reinforce the premium brand message. Communications emphasized comfort, safety, and technological innovation across Exeed models.
• Audiovisual Content: Production of video content showcasing design, technology, and driving experience. These pieces were distributed across social media and YouTube, including comparisons with other premium brands to strengthen Exeed’s value proposition.