Case Aguas Andinas
Industry
Water & Sanitation
Services
Brand Strategy and Design – BBK One
Client
Aguas Andinas
Year
2023
Challenge
Brand Development, BioCity Case Study by Aguas Andinas.
Chile is facing an unprecedented water crisis, intensified by climate change. This situation has significantly impacted access to drinking water, making it essential to develop concrete and sustainable solutions. As a leader in the water and sanitation sector, Aguas Andinas faced the challenge of positioning its water reuse initiatives not only as a technical alternative, but as a visible, understandable, and meaningful strategy for the general public.
The challenge was twofold:
Positioning the reuse of treated water as a key solution to address the mega-drought.
Connecting with citizens through a clear, transparent, and approachable narrative that would build trust and commitment.
Additionally, the project needed to address an urgent need to reorganize Aguas Andinas’ brand architecture, separating environmental initiatives from its traditional corporate image in order to improve communication with audiences.
Solution
BBK led the development of the BioCity brand.
To address this challenge, Aguas Andinas partnered with BBK Group to lead the development of the BioCiudad brand—a framework designed to reflect the company’s commitment to sustainability and its positive impact on people’s quality of life.
Brand Development Strategy.
BBK Group designed a comprehensive strategy based on:
Brand Consulting:
Interviews, analysis, and workshops were conducted to identify public perceptions and needs, enabling the development of a clear narrative around the project’s benefits and objectives.
Brand Architecture:
Aguas Andinas reorganized its brand ecosystem, positioning BioCiudad as an agile, approachable, and transparent initiative—capable of generating trust and empathy among audiences.
Visual Identity:
Isotypes, logos, photographic styles, and other visual elements were developed to clearly differentiate BioCiudad from Aguas Andinas’ corporate identity, creating a more direct and human connection with people.
Implementation of Key Projects:
The development of BioCiudad was supported by concrete initiatives that demonstrated Aguas Andinas’ commitment to sustainability:
Innovative Water Infrastructure:
Construction of the Bicentennial Reservoir, designed to store drinking water and ensure supply during emergencies.
Development of kilometers of pipelines for the reuse of treated water.
Groundwater aquifer recharge using nature-based solutions.
Education and Communication:
Advertising campaigns were designed to inform and educate the public about the impact of climate change, the drinking water production process, and how individual actions can contribute to sustainability.
BBK Group not only created the BioCiudad brand, but also led the planning and execution of a communication strategy that positioned Aguas Andinas’ initiatives as benchmarks in climate change resilience.
Results
Developing a Strong and Relevant Brand.
The collaboration between Aguas Andinas and BBK Group resulted in the development of a strong and relevant brand that generated impact both among citizens and within the water and sanitation sector. Key outcomes included:
BioCiudad Brand Recognition:
BioCiudad became a recognized benchmark for sustainability and water management in Chile.
Clear and transparent communication helped build trust among the population regarding the benefits of the initiatives.
Execution of Landmark Projects:
Water infrastructure projects, such as the Bicentennial Reservoir, were presented as tangible solutions to the water crisis.
Educational initiatives successfully raised awareness about climate change and the importance of water reuse.
Transformation of Communication:
Aguas Andinas logró diferenciar su imagen corporativa de las iniciativas ambientales, Aguas Andinas successfully differentiated its corporate image from its environmental initiatives, establishing a more effective and meaningful connection with the public.
BBK Group
The Power of a Well-Structured Brand Strategy.
The development of the BioCiudad brand demonstrates how a well-structured strategy can transform the perception of a company and its initiatives, generating a positive impact on communities. With the support of BBK Group, Aguas Andinas not only addressed the challenges of climate change, but also positioned concrete solutions as part of its long-term sustainability commitment.
BBK Group continues to consolidate its position as Chile’s leading consultancy specializing in brand and business transformation, delivering end-to-end services from strategy to execution. Discover how BBK Group can help your organization.
